CUSTOM MARKET RESEARCH & ANALYTICS
Commercially driven quality insights to support product launches throughout the lifecycle.
Why GSG
90+
Years Combined Experience
in Marketing Research and Sales Analytics
- • Experience on the supplier and client sides at senior and executive management levels
- • Expertise in Marketing Research, Marketing/Sales, Business Development, Commercial Leadership
- • Direct & extensive experience in numerous therapeutic areas
60+
Successful Product Launches
supported throughout commercialization
- • Experienced project leads across a range of methodological approaches
- • Experience with difficult to reach samples and creative approaches to obtaining non-traditional data
- • Unmatched reliability, responsiveness & flexibility
Analytics to Support Product Launches Throughout the Lifecycle
Effective early stage planning and commercialization processes—both in terms of strategy and tactics—are critical to long-term product success.
The success or failure of a product launch is usually determined during the initial commercialization and launch planning phases.
A brand team has one shot at getting it right. Mistakes at launch are expensive, if not impossible, to correct and can impact sales for years to come.
Marketing Analytics to Support Launch
Market Landscape
What does the market look like?
- • Patient Journey Mapping
- • Exploration of existing HCP treatment attitudes, behaviors and current treatment protocols
- • HCP Target Market Sizing and Segmentation
Product Opportunity
How will the product fit in?
- • Competitive SWOT Analysis
- • Product Viability / TPP Testing
- • Pricing / Access / Co-pay Programs
- • Forecasting & Positioning
- • Messaging / Concept Testing
- • Baseline ATU/AAU
Product Delivery/Support
What support structure is needed to achieve opportunity?
- • Sales Aid Testing
- • Incentive Compensation Plans
- • Sales Force Structure
- • Territory Alignment
Performance Tracking & Optimization
How do we optimize our position in the market?
- • Sales Rep Detail and Promotion Assessment
- • Tracking ATU / AAU Studies with HCPs
- • Patient tracking studies: compliance, clinical and non-clinical barriers
Customer Insight Solutions
GSG customizes research solutions to fit the specific business needs of our clients.
How do potential consumer-patients react to an idea/product? How do they view it in relation to their needs, choices? Why? What about it is important to them? How does this impact the opportunity for you?
Profiles, personas of target segments. What each segment thinks, feels, needs. How they communicate to enable messaging directed at connecting with them and which are the most valuable to you?
How do creative options (positioning, messages, creative) resonate with consumer-patients? Does it tell a consistent, relatable story? Will it move the needle in the competitive set?
What do consumer-patients experience along all the points that take them to your product? What barriers do they face, who do they interact with/how? What do they feel at each point?
Awareness, attitudes, motivators, barriers and what can be done to connect with the consumer-patient to increase adoption, trial and usage.
The qualitative side of the on-line experience, telling the story of what customers think, do and feel as they post in their communities.
Life Sciences Experience
Therapeutic Areas
- • Medical Aesthetics
- • Dermatology
- • Diabetes
- • Vascular
- • Cardiology
- • Obesity
- • Women's Health
- • Infectious Disease
- • Autoimmune Disease
- • Cystic Fibrosis
- • Wound Care
- • Oncology
- • Pain Management
- • Hyperkalemia
- • Pulmonology
- • Neurology
- • Gastroenterology
- • Hepatology
- • Hematology
- • Rheumatology
- • CNS
- • Endocrinology
Devices
- • Continuous Glucose Monitors (CGMs)
- • Dermatology/Aesthetic Devices (lasers, light based, ultrasound, radio frequency, cryolipolysis, microneedling, etc.)
- • Wound Care (wound vacs)
- • Vascular Access
- • Cardiology (Pacemakers)
- • At home gut health & hydration trackers
- • Next generation compact IV infusion pumps
- • IV bag systems
- • Obesity (gastric bands)
Audiences
- • Physicians/Surgeons
- • Key Opinion Leaders (KOLs)
- • NPs/PAs/RNs
- • Estheticians
- • Medical Assistants
- • Office Managers
- • Hospital Systems/AMC/IDNs/Non-IDNs
- • 503B Pharmacy
- • Retail Pharmacy
- • Specialty Pharmacy
- • P&T Committee Members
- • VAC Committee Members
- • Patients
- • Caregivers
- • Payers
- • Consumers
A Broad Network of Strategic Partners
The GSG team has developed a vast network of SME resources, providing us the benefit of customizing research solutions to meet each of our client's specific needs via the best approach and expert resources.
Experienced Moderators
Targeted therapeutic expertise
Recruitment Partners
Targeted sample sourcing
Data Scientists
Quant analytics experts
Managed Care Panel
Subject matter experts
A GSG point of differentiation:
Our clients get direct involvement from our leadership team throughout the entire project.